Using 10 years of design experience to help handmade businesses build websites into business assets.
The homepage is tricky
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If each page of your website is supposed to have a single goal... How do you define a goal for your homepage? Many people would consider your homepage the front door of your shop, but that’s not quite accurate. Your customers usually find your product page first. Think about how you market your art. Are you more frequently linking to a specific product or are you linking to the homepage? Most organic traffic will also likely go to your product page (because they were searching for a type of product and not your brand specifically). Whether it’s natural or marketing, most routes do not lead to your homepage (unless you’re a one product store). If your product page is the front door, what does that make your homepage? It’s an opportunity to build more trust. You can use your homepage to show off your latest pieces, your current promotions, customer reviews, and more. You can use hints from what you know they’re looking for: Are they looking for meticulous crafting? A connection to nature? An expert in your field? An attention to detail helps your business seem professional and more trustworthy. A customer will never checkout from your site if they don’t trust you. Take every opportunity to show what a great artist and business owner you are. Loki knows those late nights can be tiring, so make sure you're getting enough rest. Have a great day! |
Ed, Cagebreakers Creative
Using 10 years of design experience to help handmade businesses build websites into business assets.
Internet customers have very little patience. If they don’t find what they’re looking for at first glance, they will leave. You can help yourself by putting yourself in your customer’s shoes. 1. Look at your analytics. Somewhere you should be able to see a list of the most popular sizes (mobile and desktop) people are using to look at your website. 2. Choose the most popular sizes and look at your site in that size. Note: You don’t really need precise sizes, but knowing most of your customers...
I went to Boston earlier this year and went on several tours. There was one in particular that stuck with me. The tour guide was endlessly knowledgeable, charming, and funny. His business was also new. I went to leave a review on his website and the link was broken. When I went to contact him, the contact form was also broken. Most people aren’t motivated enough to try again. Once they hit a single issue, most customers will leave. One easy way to prevent this is to test your own site. (It...
Barry the mascot for Serious Business company. Meet Barry. (All names have been changed for privacy reasons.) Barry was the mascot for Serious Business. Serious Business helped smaller companies run their business. Barry was everywhere. He announced sales in emails, appeared on every page of the site, and was in a decent chunk of the printed catalog. Employees even had Barry-sonas. A lot of time, energy, money, and love was spent on making Barry happen. There was a problem, though: Barry was...