Using 10 years of design experience to help handmade businesses build websites into business assets.
Look through your customer’s eyes
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Internet customers have very little patience. If they don’t find what they’re looking for at first glance, they will leave. You can help yourself by putting yourself in your customer’s shoes. 1. Look at your analytics. Somewhere you should be able to see a list of the most popular sizes (mobile and desktop) people are using to look at your website. 2. Choose the most popular sizes and look at your site in that size. Note: You don’t really need precise sizes, but knowing most of your customers purchase on tiny mobile devices means you should focus on testing it on your own phone. 3. What do your customers see immediately? Does your menu take up so much space that the product photo is completely out of sight? Is important text missing? 4. How does it feel to use? When you try to tap on a link, does it work the first time or do you have to keep tapping because you missed? Once you see the issues, you can fix them. Polishing these details will keep customers around longer and help build trust in you and your site. Pair this with last week's testing and you'll have a clean, easy experience. Have a great day! |
Ed, Cagebreakers Creative
Using 10 years of design experience to help handmade businesses build websites into business assets.
I went to Boston earlier this year and went on several tours. There was one in particular that stuck with me. The tour guide was endlessly knowledgeable, charming, and funny. His business was also new. I went to leave a review on his website and the link was broken. When I went to contact him, the contact form was also broken. Most people aren’t motivated enough to try again. Once they hit a single issue, most customers will leave. One easy way to prevent this is to test your own site. (It...
Barry the mascot for Serious Business company. Meet Barry. (All names have been changed for privacy reasons.) Barry was the mascot for Serious Business. Serious Business helped smaller companies run their business. Barry was everywhere. He announced sales in emails, appeared on every page of the site, and was in a decent chunk of the printed catalog. Employees even had Barry-sonas. A lot of time, energy, money, and love was spent on making Barry happen. There was a problem, though: Barry was...
Last time we discussed 3 ways you can impact accessibility without touching code. Today, we'll go over 4 ways to write in more accessible ways. All of these elements combined help make your website clearer. Every bit of clarity helps your customers decide on your product over others. Use plain language Flowery and fun descriptors are great for a game. Using "Journal" to describe your customer's past purchases will make it harder for them to find information they might need to reorder. Basic...