Using 10 years of design experience to help handmade businesses build websites into business assets.
One easy way to build traffic to your new site (without having one)
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Etsy and other big platforms drive traffic to their sellers. To successfully replace a platform, you need to be able to entice customers to use your website. Thankfully, you don’t have to wait until your new website is completely done to start building your customer base! Follow these 3 steps: Step 1: Buy your domain from a reputable company. I use Porkbun, but there are many solid options. Step 2: Setup URL forwarding so that your domain points to your Etsy shop (or whatever platform you use). This means when someone goes to yourwebsite.com, it will automatically bring that person to your Etsy shop. Step 3: Update your marketing to use the new domain. You were already going to be posting on social media, so this allows you to build up brand recognition in multiple ways. They’ll recognize your art and your name. When you’re ready to launch your own independent site, you can then change where your domain points so that it brings your customers to your new site. The marketing remains the same since you were already using that same domain. Easy! I hope you found this one helpful! Today I'm introducing my final furry coworker, Frodo. I'll see you in two weeks for the next tip. Have a great day! |
Ed, Cagebreakers Creative
Using 10 years of design experience to help handmade businesses build websites into business assets.
Internet customers have very little patience. If they don’t find what they’re looking for at first glance, they will leave. You can help yourself by putting yourself in your customer’s shoes. 1. Look at your analytics. Somewhere you should be able to see a list of the most popular sizes (mobile and desktop) people are using to look at your website. 2. Choose the most popular sizes and look at your site in that size. Note: You don’t really need precise sizes, but knowing most of your customers...
I went to Boston earlier this year and went on several tours. There was one in particular that stuck with me. The tour guide was endlessly knowledgeable, charming, and funny. His business was also new. I went to leave a review on his website and the link was broken. When I went to contact him, the contact form was also broken. Most people aren’t motivated enough to try again. Once they hit a single issue, most customers will leave. One easy way to prevent this is to test your own site. (It...
Barry the mascot for Serious Business company. Meet Barry. (All names have been changed for privacy reasons.) Barry was the mascot for Serious Business. Serious Business helped smaller companies run their business. Barry was everywhere. He announced sales in emails, appeared on every page of the site, and was in a decent chunk of the printed catalog. Employees even had Barry-sonas. A lot of time, energy, money, and love was spent on making Barry happen. There was a problem, though: Barry was...